The Boston Globe
2026 · Concept Development · Art DirectionParachuted in as creative lead. Set the vision. Won the pitch.
A last-minute ask to lead creative on a high-stakes pitch for The Boston Globe. No handoff, no ramp-up—just a complex brief, a tight timeline, and the opportunity to shape a compelling vision for one of journalism’s most recognizable brands.
The opportunity
The pitch called for a concept that could honor The Boston Globe’s editorial legacy while imagining a more dynamic way for readers to engage with its journalism.
I stepped into the creative lead role and quickly distilled the brief into a focused visual and experiential direction. The goal was to create a concept that felt unmistakably editorial, but also forward-looking—an experience the team could rally behind.
What I created
A living section front
I explored a digital experience built around The Globe’s own reporting: a living section front where every module could be generated from a decade of Bruins coverage, and every number became a doorway to a real story.
The concept connected stories, timelines, players, rivalries, and playoff runs into a dynamic editorial system, using the depth of the archive as a foundation for discovery.
Storytelling that moves people
Rather than presenting a collection of isolated screens, I shaped the experience around a narrative. The visual direction gave the concept a cohesive through-line, translating a complex brief into an interactive vision that was easy to understand and compelling to present.
Design vision
Editorial instinct
I brought a designer’s eye to a media pitch, balancing the brand’s established identity with an opportunity to push it forward. The result was a concept that respected the role of journalism while exploring a more engaging digital expression.
Outcome
The creative direction helped the team win the pitch.
The project demonstrated how quickly I can establish a vision, bring clarity to a complex brief, and help a team align around an ambitious idea.
Reflection
This project was a reminder that creative leadership isn’t always about having the most time or the most context. Sometimes it’s about finding the story, creating clarity, and helping a team move forward with confidence.