Brought awareness and distinction to an already established brand identity.
Client
Facebook app
Facebook Connectivity
Year of Project
2020-21
Role
Illustrator at Facebook
Visual Designer at Facebook
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The Facebook family of companies is known for their unique styling when it comes to illustrations. During my two-year contract working as an embedded resource for Facebook, I was tasked with creating unique and engaging illustrations that would still fit into the overall system of Alegria, the Facebook illustration ecosystem.
Goal
To highlight in the Facebook app the important ways to stay safe during the pandemic and help spread awareness rather than the virus.
Covid-19 Illustration Campaign
Illustrations launched in Facebook app
Facebook Connectivity Website Illustrations
Goal
To convey key messaging throughout the website and provide a texture and grittiness that was lacking in traditional Alegria illustrations.
